Creative Director, Leader in Performance Design, Innovation and Brand Strategy

About Me

My expertise spans Performance Sportswear, Outdoor and Lifestyle Apparel.

I'm a Senior Design Leader focused on driving innovation, sustainability, and cultivating strong team culture. I’ve led successful design teams and am passionate about pushing the boundaries of performance apparel.

I specialise in creating products that enhance athletic performance, ensuring each design exceeds the expectations of the target customer. I’m committed to helping brands develop innovative, high-performing products that reflect their unique vision and goals.